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1. Introduction

This privacy policy explains how Public Enemy No. 1 Store (“we”, “us” or “our”), registered in the Netherlands, collects, uses, discloses, and safeguards your personal information when you use our website and purchase our products worldwide. We are committed to protecting your privacy and ensuring compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

2. Who We Are

  • Company: Public Enemy No. 1 Store or PEN1

  • Registered Address: Wijhestraat 43, 2541 BA The Hague, Netherlands

  • Chamber of Commerce Number: 86471295

  • VAT Number: NL004253081B96

  • Email: info@publicenemyno1.store

Data Controller: Public Enemy No. 1 Store, responsible for determining the means and purposes of personal data processing under the GDPR.

3. Personal Data We Collect

We may collect and process the following personal data:

  • Contact information (full name, shipping address, email, telephone number)

  • Account details (login information, order history)

  • Payment details (payment method, payment status, partial card information)

  • Technical data (IP address, device information, browser type, cookies, pages visited)

  • Communication data (customer support queries, correspondence)

  • Marketing preferences and consent

We do not intentionally collect data from children under 16 years old. If we learn we have collected such data, we will promptly delete it.

4. Why We Collect Your Data (Legal Basis)

Your data may be processed based on the following GDPR principles:

  • Contractual necessity: To process orders, shipping, payments, and returns.

  • Consent: For marketing, newsletter signups, cookies requiring consent.

  • Legal obligation: For compliance with Dutch/EU tax, accounting, or recordkeeping laws.

  • Legitimate interests: To improve our business, website experience, and prevent fraud, provided your rights do not override these interests.

5. How We Use Your Data

  • Processing and fulfilling orders

  • Providing customer service

  • Sending transactional and marketing communications (if you consent)

  • Managing your online account

  • Conducting analytics to improve our website

  • Complying with legal obligations

6. Data Sharing and Third Parties

We may share your data with:

  • Payment processors

  • Delivery and logistics providers

  • IT and hosting/social media partners

  • Analytics and marketing consultants

  • Legal and regulatory authorities if required

All third parties are bound by contractual obligations to ensure your data is kept secure and only used for the purposes stated above

International Transfers: If we transfer data outside the EU/EEA (for example, with global service providers), appropriate safeguards such as Standard Contractual Clauses (SCCs) are in place

7. Cookies & Tracking

We use cookies and similar technologies to operate our website, for analytics, and, with consent, for marketing. For detailed information about our use of cookies and how you can manage your preferences, see our Cookie Policy

8. Data Security

We implement suitable technical and organizational measures such as SSL encryption, access controls, and regular audits to protect your data from unauthorized access, loss, or alteration

9. Data Retention

We retain your data only as long as necessary:

  • Orders/account info: 7 years (Dutch tax law)

  • Marketing consent: Until withdrawal

  • Customer service: Up to 2 years from last contact

  • Cookies: As specified in our Cookie Policy

10. Your Rights Under GDPR

You have the right to:

  • Access your data

  • Rectify inaccurate or incomplete data

  • Request erasure (“right to be forgotten”)

  • Restrict or object to processing

  • Data portability (receive data in a machine-readable format)

  • Withdraw consent at any time (for marketing, cookies, etc.)

  • Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or your local supervisory authority

Contact us at info@publicenemyno1.store to exercise your rights.

11. Automated Decision-Making

We do not use automated decision-making functionalities that produce legal effects or similarly significant impacts on individuals

12. Changes to This Policy

We may update this privacy policy from time to time. Updates will be published on this page, and significant changes will be highlighted.

For detailed questions or to exercise your GDPR rights, please contact us at info@publicenemyno1.store. You also have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

This policy applies to all visitors and customers globally, respecting privacy laws in all jurisdictions where we do business.